Bedrock Web Marketing

Pew Internet, a group that monitors the “ attitudes and trends shaping America and the world,” reported that 48% of Americans are using some type of social media platform. Below are some stats on three social media programs:

• As of this week, LinkedIn, an online resource for professionals to link to each other, reached 100 million members. According to Jeff Weiner, CEO of LinkedIn, one million new members are signing up every week.
   
• Good Morning America’s Tuesday segment about Twitter reported that this social media phenomenon touts 200 million users. Currently 400,000 usesr sign up daily for a Twitter account.
   
• Facebook has over 500 million active users. In fact, Pew Internet reported that Facebook surpassed Google as the “most popular site on the internet.”

Though not every type of social media fits the marketing strategy for every business, most companies could benefit in some way from an online presence. And with those types of numbers on just three social media platforms, it is vital for businesses to investigate opportunities.

Likely your customers, associates and competitors are using at least one form of social media. These users are influencing the market with their opinions – good and bad.  A well–defined strategy can sway attitudes in your favor, develop deeper relationships and establish new ones