You are currently browsing the Bedrock Web Marketing blog archives for April, 2011.
Archive for April, 2011
Today I had the privilege to hear President Emeritus of Southwest Airlines, Colleen Barrett, speak at Success North Dallas’ networking group. She had a group of about 200 people captivated by her humility and insight about running one of the most successful businesses in town. Colleen proved to have a real down-home charm and Wall Street business sense.
When asked about the recent incident that Southwest faced a few days ago about flight 2294 which was forced to do an emergency landing at Yeager Airport in Charleston, WV, she expressed that the employees were devastated. Of course the story went viral. Colleen stated how social media often plays a role in a company’s brand reputation, “There no way to inform the public about anything anymore because the public has already done it.”
All this to say the internet is such a powerful tool and shapes our reputation. Word of mouth is still a valid way to get your name out…but do not dismiss how the internet can shape your online (and offline) reputation.
When you construct a Web site many issues have to be taken into account – one of which is internal linking.
By definition, internal linking is providing a connection from an anchor tag to another page on your Web site. For instance, if you click on the anchor tag “social media post” you go to another place on my Web site (my blog). The phrase ‘social media post’ is internally linked and allows the viewer to get more information about that word or term.
Internal Web site linking has a couple of valuable benefits:
It will help your audience find what they want easily within your Web site. Remember, in our gotta-have-it-now-society users want to get where they need to be quickly. Don’t give them an excuse to find another site that gives them what they want.
Search engine value.
The technical value is that the search engines, like Google and Yahoo, will ensure your site gets properly spidered and found. This will also help the page rank of the internal page. And finally, it will build the relevancy of that page to the keyword phrase.
Essentially, search engines like to promote Web sites that are well-designed and are relevant to what users want. If your site has good internal links, everyone wins.